In the 1990s, the magazine’s circulation slumped and it was overtaken by the BBC’s spin off magazine Top of the Pops. Emap’s other biweekly teen magazine of the period Big! (which featured more celebrities and stars of TV series including Australians based Home and Away and United States imported Beverly Hills, 90210) was closed and this celeb focus was shifted over to Smash Hits, which became less focused on teen pop and more of an entertainment magazine. The magazine also shifted size a number of times in subsequent relaunches including one format that was as big as an album with songwords to be clipped out on the card cover. Television presenter and journalist Kate Thornton was editor for a short time.